[vc_row full_width=”stretch_row_content” content_placement=”middle” disable_element=”yes” el_class=”home-prima-riga”][vc_column][rev_slider_vc alias=”studentambassador2″][/vc_column][/vc_row][vc_row full_width=”stretch_row” bg_type=”image” bg_image_new=”63″ bg_image_repeat=”no-repeat” el_class=”universitybox-titolo”][vc_column][boc_heading alignment=”center” color=”#333333″ margin_bottom=”0px” font_size=”35px”]Universitybox influencer marketing[/boc_heading][boc_divider divider_color=”#ff7800″ margin_top=”30px” margin_bottom=”25px”][vc_raw_js]JTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTNFJTBBalF1ZXJ5JTI4ZG9jdW1lbnQlMjkucmVhZHklMjhmdW5jdGlvbiUyOCUyOSU3QiUwQWpRdWVyeSUyOCUyMi51bml2ZXJzaXR5Ym94LXRlc3RvJTIyJTI5Lmluc2VydEFmdGVyJTI4JTIyLnVuaXZlcnNpdHlib3gtdGl0b2xvJTIwLmJvY19kaXZpZGVyX2hvbGRlciUyMiUyOSUzQiUwQWpRdWVyeSUyOCUyMi5yaWdhLWNvdW50ZXIlMjIlMjkuaW5zZXJ0QWZ0ZXIlMjglMjIudW5pdmVyc2l0eWJveC10ZXN0byUyMiUyOSUzQiUwQSU3RCUyOSUzQiUwQSUzQyUyRnNjcmlwdCUzRQ==[/vc_raw_js][/vc_column][/vc_row][vc_row el_class=”universitybox-testo”][vc_column][vc_column_text]
Gli influencer hanno assunto ormai un ruolo fondamentale nelle strategie di marketing per le campagne con obiettivi di engagement. Ad oggi conosciamo più di 2.000 student ambassador operativi e abbiamo 300.000 iscritti profilati sulla student platform di universitybox.com con una REACH «followers/fan» totale stimata di 25.000.000 per poter pianificare campagne di influencer marketing.
Quando si parla di influencer marketing, a che cosa si fa riferimento? È la capacità di “influenzare”, di generare un passaparola strategico che incide in maniera significativa sulla visibilità di un marchio attraverso un testimonial, come uno student ambassador. L’influencer ha sostituito il ruolo ricoperto dagli opinionisti della carta stampata e dei programmi televisivi (gli Opinion Leader). È una figura strettamente legata ai social media. Come si sceglie? Con la regola delle quattro R. Reach: corrisponde al numero di fan o di follower a cui un influencer si rivolge attraverso i social. Relevance: si riferisce all’effettiva rilevanza che un brand detiene rispetto a una certa audience e, al tempo stesso, alla rilevanza stessa dell’influencer rispetto alla propria audience. Resonance: la capacità di evocare sentimenti, emozioni o valori che siano condivisi tanto dall’influencer quanto dalla sua base di seguaci. Relationship: ogni brand deve considerare il tipo di relazione che intende instaurare con i propri influencer, sia essa una mera relazione basata sull’affinità o su un più strutturato rapporto one-to-one. È importante che tra il brand e l’influencer si stabilisca una sorta di patto o accordo, che definisca chiaramente obiettivi e finalità della relazione.
[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”.riga-counter mezzi”][vc_column width=”1/6″][boc_counter number=”50″ smaller_counter=”yes” centered=”yes”][boc_heading html_element=”h4″ alignment=”center”]Campagne realizzate[/boc_heading][/vc_column][vc_column width=”1/6″][boc_counter number=”250000″ smaller_counter=”yes” centered=”yes”][boc_heading html_element=”h4″ alignment=”center”]Customer Base attiva[/boc_heading][/vc_column][vc_column width=”1/6″][boc_counter number=”25000000″ smaller_counter=”yes” centered=”yes”][boc_heading html_element=”h4″ alignment=”center”] Reach «follower/fan» [/boc_heading][/vc_column][vc_column width=”1/6″][boc_counter number=”2000″ smaller_counter=”yes” centered=”yes”][boc_heading html_element=”h4″ alignment=”center”] Ambassador operativi [/boc_heading][/vc_column][vc_column width=”1/6″][boc_counter number=”24″ smaller_counter=”yes” centered=”yes”][boc_heading html_element=”h4″ alignment=”center”]Città raggiunte[/boc_heading][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css=”.vc_custom_1498666894896{margin-top: 50px !important;}”][vc_column width=”1/4″][boc_top_icon_box title=”FASE 1″ has_icon_color=”yes” icon_color=”#ff6600″ icon=”icon icon-target3″]
BRIEF CONDIVISO SULLA BASE DEGLI OBIETTIVI
SARANNO QUELLI DEGLI AMBASSADOR
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RECRUITING, SELEZIONE, ENGAGEMENT DEGLI AMBASSADOR
A CIASCUNO IL SUO.
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UNA MISSION, UN AMBASSADOR ADATTO A TE
INFLUENCER, SELLER O PROMOTER.
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ANALISI E
REPORTISTICA
100% GARANTITO
[/boc_top_icon_box][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” el_class=”home-lavori”][vc_column][boc_heading alignment=”center” color=”#333333″ margin_bottom=”0px”]Case History[/boc_heading][boc_divider][boc_portfolio_carousel items_visible=”4″ arrows_position=”side” category_name=”student-ambassador” display_style=”4″ limit=”20″][/vc_column][/vc_row][vc_row][vc_column][boc_spacing height=”70px”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Channels
Out of Home – Experience – Tour – Student Ambassador – Student Platform Coupon ADV – DEM – University Display Network – Content Seeding
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” disable_element=”yes” el_class=”universitybox immagini cinque_box” css=”.vc_custom_1538758691983{margin-top: 80px !important;}”][vc_column width=”1/12″ el_class=”vuota”][/vc_column][vc_column width=”2/12″ el_class=”out-of-home”][boc_heading html_element=”h3″ alignment=”center” color=”#000000″ font_size=”25px”]Out Of Home[/boc_heading][vc_single_image alignment=”center” onclick=”custom_link” link=”http://www-develop.universityboxagency.com/our-expertise/i-nostri-mezzi/out-of-home/” el_class=”prima” image=”523″][vc_single_image alignment=”center” onclick=”custom_link” image=”129″ link=”http://www-develop.universityboxagency.com/our-expertise/i-nostri-mezzi/out-of-home/” el_class=”seconda”][/vc_column][vc_column width=”2/12″ el_class=”experience”][boc_heading html_element=”h3″ alignment=”center” color=”#000000″ font_size=”25px”]Experience[/boc_heading][vc_single_image alignment=”center” onclick=”custom_link” image=”526″ link=”http://www-develop.universityboxagency.com/our-expertise/i-nostri-mezzi/experience/” el_class=”prima”][vc_single_image alignment=”center” onclick=”custom_link” image=”142″ link=”http://www-develop.universityboxagency.com/our-expertise/i-nostri-mezzi/experience/” el_class=”seconda”][/vc_column][vc_column width=”2/12″ el_class=”utour”][boc_heading html_element=”h3″ alignment=”center” color=”#000000″ font_size=”25px”]Universitybox Tour[/boc_heading][vc_single_image alignment=”center” onclick=”custom_link” link=”http://www-develop.universityboxagency.com/our-expertise/i-nostri-mezzi/universitybox-tour/” el_class=”prima” image=”707″][vc_single_image alignment=”center” onclick=”custom_link” image=”145″ link=”http://www-develop.universityboxagency.com/our-expertise/i-nostri-mezzi/universitybox-tour/” el_class=”seconda”][/vc_column][vc_column width=”1/12″ el_class=”digital student_ambassador”][boc_heading html_element=”h3″ alignment=”center” color=”#ffffff” font_size=”25px”]Student Ambassador[/boc_heading][vc_single_image alignment=”center” onclick=”custom_link” link=”http://www-develop.universityboxagency.com/our-expertise/i-nostri-mezzi/student-ambassador/” image=”2187″][/vc_column][vc_column width=”2/12″ el_class=”digital”][boc_heading html_element=”h3″ alignment=”center” color=”#000000″ font_size=”25px”]Digital[/boc_heading][vc_single_image alignment=”center” onclick=”custom_link” image=”527″ link=”http://www-develop.universityboxagency.com/our-expertise/i-nostri-mezzi/digital/” el_class=”prima”][vc_single_image alignment=”center” onclick=”custom_link” image=”147″ link=”http://www-develop.universityboxagency.com/our-expertise/i-nostri-mezzi/digital/” el_class=”seconda”][/vc_column][vc_column width=”1/12″ el_class=”vuota”][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”top” el_class=”contatti arancione” css=”.vc_custom_1498648379713{margin-top: 80px !important;}”][vc_column][boc_heading alignment=”center”]CONTACT US[/boc_heading][contact-form-7 id=”600″][/vc_column][/vc_row]